( Item trackers )
MiLi
2026 · Q4
A scroll film for a tracker brand from Shenzhen. You start at an airport gate, the camera finds the tag on a carry-on, then dives inside it.
( Overview )
MiLi has made small electronics in Shenzhen since 2003. Their MiTag Duo works with Apple Find My and Google Find Hub, with no subscription. The site had to say that in seconds and make a small black tag worth a closer look.
Section 01
The airport film
The opening is a film you play with your scroll. A traveller at the gate, a carry-on, and the tag on its handle. Frames load in the background, so it stays smooth on a phone.
Section 02
Into the tag
The camera pushes in until the tag fills the screen, then goes through the shell.
Section 03
The teardown
Inside, the parts light up one at a time: the Bluetooth chip that talks to Find My and Find Hub, then the antenna. Each part gets one plain sentence.
Section 04
A shop of its own
Next to the film sits a separate shop with every MiLi product, a bag and checkout, plus MiLi’s help pages and manuals in one place.
Section 05
On a phone
Most people meet a local business on their phone first, so every scene is rebuilt for a small screen, not just shrunk.
( Explore the full case )
Launching soon on mymili.com
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